VŠ KK
Vysoká škola
kreativní komunikace
vskk.cz
Na Pankráci 420/54, 140 00 Praha 4 - Nusle

I lecture on law and ethics at VŠKK, addressing the legal and ethical challenges that marketing and communications professionals encounter in practice - from basic legal literacy to advertising regulation, IP, and AI law.

Courses

Law and Ethics in Commercial Communication 2 (PEKK2)

An overview of the legal disciplines specific to commercial communication: advertising law, unfair competition, EU regulation, ethical codes, and the boundary between editorial and commercial content.

  • History and system of advertising law
  • EU advertising law and harmonisation
  • Personality rights, trademarks in advertising
  • Unfair competition
  • Regulation of alcohol, tobacco, food advertising
  • Regulation of pharmaceutical advertising and spam
  • Advertising vs. journalism
  • Case studies

AI Ethics & AI Law

The legal and ethical challenges at the intersection of artificial intelligence, technology regulation, and business practice.

  • EU AI Act - obligations and classification
  • Liability for AI-generated content
  • IP and copyright in AI outputs
  • GDPR in automated decision-making
  • Bias, accountability, transparency
  • Emerging regulatory frameworks

For speaking engagements, academic collaboration, or course enquiries:

petr@horacek.eu