I lecture on law and ethics at VŠKK, addressing the legal and ethical challenges that marketing and communications professionals encounter in practice - from basic legal literacy to advertising regulation, IP, and AI law.
Courses
Law and Ethics in Commercial Communication 2 (PEKK2)
An overview of the legal disciplines specific to commercial communication: advertising law, unfair competition, EU regulation, ethical codes, and the boundary between editorial and commercial content.
- History and system of advertising law
- EU advertising law and harmonisation
- Personality rights, trademarks in advertising
- Unfair competition
- Regulation of alcohol, tobacco, food advertising
- Regulation of pharmaceutical advertising and spam
- Advertising vs. journalism
- Case studies
AI Ethics & AI Law
The legal and ethical challenges at the intersection of artificial intelligence, technology regulation, and business practice.
- EU AI Act - obligations and classification
- Liability for AI-generated content
- IP and copyright in AI outputs
- GDPR in automated decision-making
- Bias, accountability, transparency
- Emerging regulatory frameworks